poster design
As it is a virtual concert I wanted to represent the digital element without using a laptop screen or mobile phone, which is why I decided to go with a VHS tape and video style for my posters. I used old Sony and Polaroid tape packets as a reference point, in addition to 80s typography and a colour scheme that references back to the 2019 "Happiness Begins" Jonas Brothers tour.
merchandise
When it comes to branding for the Jonas Brothers there is not one particular style to stick to which leaves room for a variety of outputs. In addition to the poster designs I created various mockups to bring my designs to life, as the Jonas Brothers have the Jonas Vinyl Club and are constantly looking for new merchandise designs.
