HYPEPEACE // PROTEST GEAR

Protest Gear is a collaboration between HYPEPEACE, a philanthropic streetwear fashion brand and Palika Makam, a Media Activist whose work involves supporting and advising the use of video to exposing human rights abuses all over the world – from Ferguson to The West Bank.

SOCIAL MEDIA CAMPAIGN

I worked with HypePeace to create a social media campaign of static and animated content to promote their new collection. These contained the key messaging from the protest gear collection focusing on the tag lines “know your rights” + “the revolution will be filmed”.

PRINT DESIGN

Alongside digital assets for the social media campaign I also created A5 booklets that also double as double sided A3 posters, containing individual spec sheets for each garment in the collection. Once again I felt it was important to showcase the “know your rights” graphic and QR code link to the HypePeace website so the customer is able to easily access important information and links about your rights when protesting.

You may also like