CEDEP

TEMPLO rebrand project - CEDEP is an executive education club based in the Fontainebleau forest just outside Paris. Founded 50 years ago CEDEP boasts world-leading programmes and global members that include L’Oreal and Renault.

Client
Cedep

Client lead
Anoushka Rodda & Leah Fredrickson

Creative Director
Pali Palavathanan

Strategy
Gill Thomas

Designers
Jack Jenkins, Rania Qaddoura, James Churchill, & Mihaela Georgieva

Copywriting
Nick Ashby

For full details on this particular project visit:

http://templo.co.uk/work/cedep-brand-story-rebrand

the approach

'meeting of minds'

The logo is the sum of many parts working together; the dynamic sphere symbol is a nod to CEDEP’s real world relevance. The logo is used alongside dynamic shapes and faces to create the visual language for the brand, in the colour palette made up of a vibrant blue and a secondary palette of more muted tones.

the impact

The visual identity system is used across advertising and on campus in merchandise, print materials for the CEDEP hotel and restaurant, teaching spaces and alumni events as well as an augmented reality app where the user can play with the visual identity elements and the brand story.

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