Client
Cedep
Client lead
Anoushka Rodda & Leah Fredrickson
Creative Director
Pali Palavathanan
Strategy
Gill Thomas
Designers
Jack Jenkins, Rania Qaddoura, James Churchill, & Mihaela Georgieva
Copywriting
Nick Ashby

For full details on this particular project visit: 
the approach
'meeting of minds'
The logo is the sum of many parts working together; the dynamic sphere symbol is a nod to CEDEP’s real world relevance. The logo is used alongside dynamic shapes and faces to create the visual language for the brand, in the colour palette made up of a vibrant blue and a secondary palette of more muted tones. 
the impact
The visual identity system is used across advertising and on campus in merchandise, print materials for the CEDEP hotel and restaurant, teaching spaces and alumni events as well as an augmented reality app where the user can play with the visual identity elements and the brand story.
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