the first activation
Only recently have we set up a pop-up within Sunset Mall as a pre-launch concept store for the month of Ramadan. In preparation I headed up the aesthetics and floor planning of the store itself, in addition to the packaging of self branded products and various content shoots for the items we stock.
the pop-ups
MARKETING + SOCIAL MEDIA
Across the following two vintage pop-up’s we carried out 2 rebrands, in between sourcing, product development and admin we also created, art directed and marketed social media content (including: photoshoots with MENA influencers and product shots). This enabelled me to design Instagram posts, flyers and TikToks, in addition to labelling, stickers and sinage, to be used and handed out during the pop-up activations for promotion and gifting.
